We are inventors.
We are creators. We innovate solutions to build great products and services.
Who We Are
Since 2022, we’ve been driven by a singular mission: to research and uncover pressing unanswered problems. Create solutions and transform issues into opportunities through purposeful, innovative design.
As inventors and creators, we don’t just build products and services—we craft solutions that are functional, robust, and environmentally responsible. Every design we create is a step toward a better, more sustainable world, where form meets function and responsibility meets ingenuity.
John brings expertise in business and project management across public and private sectors, specializing in product development and e-commerce (D2C & B2C). His passion for design, interiors, and classic cars fuels his creative approach to building innovative solutions.
Irek excels in logistics, contract and freight management, team leadership, and retail distribution. His operational precision is balanced by a love for photography, hiking, and gardening—reflecting his eye for detail and connection to the world around him.
Alive and Kicking
Ideas that made it out of the incubator.
- Idea
- Concept
- Working prototype
- Heading to Kickstarter
Walkyloop – dog harness
Born from one painful pinch. A harness built around a single continuous adjustable loop, designed for less pinch, less fuss. Working development prototype, with a Kickstarter campaign on the way.
The Incubator – Products and plans being hatched
Currently in the incubator, here is an overview of the key projects we are working on, information is minimal as they are still growing. They are work in progress that we have been toiling over, it was never meant to be easy…
Product concept – Walkyloop Bed
A dog bed system using novel construction materials, it is modular, focused on reducing waste and encouraging replacement and repair. Customisable to suit breed, dog needs and environment. Premium options with bespoke designs or innovative materials focused on environmental improvement.
Product concept – Walkyloop Safe
In car carrier for dogs and cats focused on safety and harm reduction in the event of harsh braking or in an accident situation. Modular construction with novel materials that allow customisation to suit all needs. The primary focus is on practicality, unique style and pet safety.
Product concept – Scarcity
Management tool for garden irrigation with focus on reducing water wastage and environmental protection especially for holiday / summer homes. To ensure optimal plant growth and preservation over the long term.
Product concept – Unreachable
Agency service for privacy, managed resources and installation across communication, social media and outside agents. Monitored and tested to maximise anonymity disturbance and data compromise. Subscription model with remote agents and specialists.
Inspiration and Icons
We draw inspiration from the icons from the recent past. We collect, curate, admire and cherish great products and design items. Some are consequential because of their influence and impact on culture, some are more mundane and some have had less reach but their design language and quality resonate with us to do our best work. We look to the zeitgeist and forwards to the new but are rooted in the rich and inspiring work of others.